Survey says: Innovators prefer Android

According to market analyst Nielsen's August market data, more than half (56 percent) of the smartphones acquired over the most recent three months ran Android. Perhaps the market analyst's most interesting observation, though, is that innovators prefer Android to iOS by a margin of 40 to 32 percent.

In terms of competition among the top smartphone OSes, Nielson's data pegs Google's Android OS market share at 43 percent, followed by Apple's iOS at 28 percent, RIM's Blackberry at 18 percent, and all others (including Microsoft's Windows Mobile 7 and Windows Phone 7) at 11 percent. Read More